Functional foods are foods or food substances designed to lower the
risk or delay the onset of certain diseases. The promotion of functional
fruits, vegetables, and mushrooms is already occurring in some markets.
In fact, functional food sales now exceed $10 billion a year in the United
States and $47 billion worldwide, with an expected annual growth rate
of eight to ten percent over the next five years.
The 2006 Urban Rural Interface Conference was a great opportunity for
producers and consumers to learn more about which fruits, vegetables,
and mushrooms provide major benefits to your health, as well as new ways
to market these products.
If you missed coming
to the conference you can order the notebook or video. Speakers included:
Sally Norton on Greens or Grains?: Exploring Connections
Between Animal Feeds, Human Nutrition and Human Health and Farm
or Pharma?: Whole Food Diets for Health and Healing; Joel Slaton
on How Medicinal Mushrooms Work: A contemporary Perspective; Martha
Verghese on Anticancer Potential of Selected Foods; Ron Prior on Antioxidants,
Free Radicals, and Health: Translating the Science into Dietary Recommendations; and
Cathy Sabota on Getting the Most of the Medicine in Mushrooms. |